FORM Releases New Custom Workout Builder

FORM Releases New Custom Workout Builder

Your workout, your way with FORM’s new Custom Workout Tool.

Vancouver, BC – FORM, the leader in connected smart swim technology, announces their latest membership feature, Workout Builder.

Athletes of all levels can effortlessly build a workout from scratch, input a coach’s workout, or edit any of FORM’s 1,000+ coach-designed workouts in the app. Whichever path they choose, the swimmer then syncs the workout to their FORM goggles, and jumps in for lap-by-lap guidance. A see-through digital display will tell them what to do, when to swim and rest, and what effort level to swim at. FORM’s Workout Builder, paired with the recently launched Plans takes the guesswork out of pool time and allows for a more enjoyable swim experience without any distractions —no glances at a watch or looking at their coach’s workout on a soggy paper.

“We are very excited to launch Workout Builder today, our top requested feature since we launched Workouts one year ago“ said Paul Hossack, VP of Product at FORM. “Workouts raised the bar for how motivating and fun a swim could be, but was limited to our workouts. No matter where you get your workouts, Workout Builder is another key step in our journey to help you become a better swimmer and love this great sport even more.”

“The athlete-coach relationship is paramount for any athlete. I need to deliver and execute on the exact plan that has been made specifically for me.” says Lionel Sanders, pro triathlete and four-time Ironman Champion. “FORM’s new Workout Builder tool allows me to leverage the absolute best swim training device with my custom workout plan.”

Workout Builder will continue to progress with upgrades coming soon to personalize the experience even more. Soon, athletes will be able to edit custom drill names, use their preferred effort scale (RPE), split stroke, split effort, and more.

FORM, a subscription-based swimming platform allows swimmers to see their improvement as they swim, with in-goggle real-time metrics and workout instructions. Choose from over 1,000 workouts and dozens of training plans and now create your own custom workout. An immersive simple to use app tracks all your swims and data, lap-by-lap.

For more information on FORM, visit

About FORM

Founded in 2016 in Vancouver, Canada, FORM is the tech-enabled swim platform with a simple mission: to break down the barriers between what swimming is and what it could be. FORM Smart Swim Goggles give swimmers an immersive swim experience by combining motivating workouts with real-time swim metrics via the innovative in-goggle display. FORM’s founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur and sold his previous sports technology company to Intel. At FORM, Dan is joined by a team of industry veterans with decades of combined expertise in sports eyewear design, activity-tracking algorithms, and augmented reality optics.

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Rob Layer
M: 435.901.2112